66
gießkanne
Worth a lookShows low returns (0.9%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Brand share
Great52%top-5 brand share — no brand owns this niche
Competition
Great35%top-5 click share — an open shelf
Growth
Good+52.1%90-day search growth — must beat 0% to launch
Review moat
Good805.1avg incumbent reviews — the moat a new listing must climb
Market size
Good€475K€475K/yr · 1.7M searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Good€4.36–€25.49cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay€11.60avg listing price — sweet spot $15–$100
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale
Signals No Dominant Brand