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frosch deko
Skip itA concentrated shelf (top 5 take 93% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.1%return rate — above 5% kills the launch gate
Review moat
Great348.86avg incumbent reviews — the moat a new listing must climb
Avg price
Good€14.76avg listing price — sweet spot $15–$100
Growth
Good+39.1%90-day search growth — must beat 0% to launch
Price range
Okay€4.01–€24.59cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Market size
Bad€53K€53K/yr · 198K searches
Brand share
Bad97%top-5 brand share — brand-locked demand
Competition
Bad93%top-5 click share — a locked-up shelf