30
ecoflow delta 2
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Great207.33avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Okay€178K€178K/yr · 88K searches
Competition
Bad77%top-5 click share — a locked-up shelf
Growth
Bad-32.7%90-day search growth — must beat 0% to launch
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
Brand share
Bad100%top-5 brand share — brand-locked demand
Avg price
Bad€647.43avg listing price — sweet spot $15–$100
Price range
Bad€347.34–€1157.22cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals High Price