42
dwc system
Skip itSoft demand (-23.0% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.0%return rate — above 5% kills the launch gate
Review moat
Great262.89avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Avg price
Great€79.42avg listing price — sweet spot $15–$100
Price range
Good€12.99–€177.12cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Brand share
Bad90%top-5 brand share — brand-locked demand
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Market size
Bad€60K€60K/yr · 45K searches
Growth
Bad-23.0%90-day search growth — must beat 0% to launch