61
cortenstahl
Worth a lookShows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Review moat
Incredible98.15avg incumbent reviews — the moat a new listing must climb
Brand share
Great41%top-5 brand share — no brand owns this niche
Avg price
Great€68.69avg listing price — sweet spot $15–$100
Competition
Great30%top-5 click share — an open shelf
Growth
Great+62.1%90-day search growth — must beat 0% to launch
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Okay€16.43–€341.58cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad€21K€21K/yr · 94K searches
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale