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Launch itA $1.8M/yr market growing >1,000% this quarter with returns at 0.1% — clears our launch bar.
Growth
Incredible>1,000%90-day search growth — must beat 0% to launch
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Avg price
Incredible€22.85avg listing price — sweet spot $15–$100
Market size
Great€1.8M€1.8M/yr · 711K searches
Conversion
Great10.8%search→purchase rate — share of searches ending in a sale
Price range
Great€10.99–€53.05cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good69%top-5 brand share — brands hold most of the demand
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,160.93avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
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