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Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible17.1%search→purchase rate — share of searches ending in a sale
Review moat
Great399.88avg incumbent reviews — the moat a new listing must climb
Avg price
Okay€11.19avg listing price — sweet spot $15–$100
Market size
Okay€182K€182K/yr · 95K searches
Growth
Okay+4.2%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Competition
Bad90%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad€7.46–€14.20cheapest to priciest tracked listing — scored on the share inside $15–$100