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Brand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.

Market size 15Growth 77Conversion 92Competition 11Returns 100Price range 55Avg price 62Brand share 8Review moat 90Quality gap 25

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Conversion

Great11.2%

search→purchase rate — share of searches ending in a sale

Review moat

Great206.38

avg incumbent reviews — the moat a new listing must climb

Growth

Great+64.8%

90-day search growth — must beat 0% to launch

Avg price

Good€13.41

avg listing price — sweet spot $15–$100

Price range

Good€5.91–€25.89

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Market size

Bad€59K

€59K/yr · 39K searches

Competition

Bad86%

top-5 click share — a locked-up shelf

Brand share

Bad97%

top-5 brand share — brand-locked demand

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