39
birdfy
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Review moat
Incredible41.55avg incumbent reviews — the moat a new listing must climb
Returns
Great1.6%return rate — above 5% kills the launch gate
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Growth
Good+39.4%90-day search growth — must beat 0% to launch
Avg price
Good€150.28avg listing price — sweet spot $15–$100
Competition
Okay70%top-5 click share — leaders hold, buyers still browse
Price range
Bad€71.88–€251.29cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
Market size
Bad€10K€10K/yr · 18K searches
Brand share
Bad100%top-5 brand share — brand-locked demand