65
bindedraht
Worth a lookShows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Great11.3%search→purchase rate — share of searches ending in a sale
Brand share
Great47%top-5 brand share — no brand owns this niche
Competition
Great34%top-5 click share — an open shelf
Review moat
Great426.94avg incumbent reviews — the moat a new listing must climb
Growth
Good+29.4%90-day search growth — must beat 0% to launch
Market size
Okay€220K€220K/yr · 252K searches
Price range
Okay€2.10–€23.12cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad€7.72avg listing price — sweet spot $15–$100
Signals No Dominant Brand