38
beefer
Skip itPrices mostly outside the sweet spot ($44.57–$647.74) — this niche doesn't clear our bar today.
Review moat
Great342.38avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Market size
Good€277K€277K/yr · 119K searches
Avg price
Okay€183.46avg listing price — sweet spot $15–$100
Growth
Okay+8.5%90-day search growth — must beat 0% to launch
Competition
Okay70%top-5 click share — leaders hold, buyers still browse
Brand share
Bad91%top-5 brand share — brand-locked demand
Returns
Bad5.5%return rate — above 5% kills the launch gate
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Price range
Bad€44.57–€647.74cheapest to priciest tracked listing — scored on the share inside $15–$100