49
zielstock
Skip itWeak search conversion (1.2%) — this niche doesn't clear our bar today.
Returns
Great1.4%return rate — above 5% kills the launch gate
Review moat
Great343.52avg incumbent reviews — the moat a new listing must climb
Avg price
Good€103.18avg listing price — sweet spot $15–$100
Brand share
Good66%top-5 brand share — brands hold most of the demand
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Growth
Okay+16.2%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay€19.14–€283.49cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad€95K€95K/yr · 77K searches
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
Signals High Price