39
xreal air
Skip itWeak search conversion (0.2%) — this niche doesn't clear our bar today.
Quality gap
Incredible3.9★avg incumbent rating — lower means beatable quality
Review moat
Good625.81avg incumbent reviews — the moat a new listing must climb
Growth
Good+24.4%90-day search growth — must beat 0% to launch
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Returns
Okay4.3%return rate — above 5% kills the launch gate
Avg price
Okay€281.12avg listing price — sweet spot $15–$100
Market size
Bad€80K€80K/yr · 123K searches
Price range
Bad€81.27–€550.29cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.2%search→purchase rate — share of searches ending in a sale