47
xcover 6
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Review moat
Great183.57avg incumbent reviews — the moat a new listing must climb
Market size
Great€1.3M€1.3M/yr · 192K searches
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Avg price
Okay€253.64avg listing price — sweet spot $15–$100
Conversion
Okay2.8%search→purchase rate — share of searches ending in a sale
Growth
Bad-6.6%90-day search growth — must beat 0% to launch
Competition
Bad74%top-5 click share — a locked-up shelf
Price range
Bad€79.32–€451.81cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals High Price