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Skip itSoft demand (-24.7% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible€34.98avg listing price — sweet spot $15–$100
Price range
Great€14.30–€62.78cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.2%return rate — above 5% kills the launch gate
Conversion
Good5.4%search→purchase rate — share of searches ending in a sale
Market size
Okay€178K€178K/yr · 95K searches
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Review moat
Bad10,230.47avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-24.7%90-day search growth — must beat 0% to launch