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Skip itSoft demand (-31.3% this quarter) — this niche doesn't clear our bar today.
Conversion
Great8.1%search→purchase rate — share of searches ending in a sale
Returns
Good2.1%return rate — above 5% kills the launch gate
Avg price
Good€14.19avg listing price — sweet spot $15–$100
Price range
Good€6.78–€25.28cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Market size
Okay€136K€136K/yr · 118K searches
Brand share
Bad90%top-5 brand share — brand-locked demand
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad27,108.75avg incumbent reviews — the moat a new listing must climb
Growth
Bad-31.3%90-day search growth — must beat 0% to launch