27
vr brille switch
Skip itSoft demand (-48.2% this quarter) — this niche doesn't clear our bar today.
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Avg price
Great€58.02avg listing price — sweet spot $15–$100
Review moat
Okay2,185.27avg incumbent reviews — the moat a new listing must climb
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Price range
Okay€23.26–€291.12cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay70%top-5 click share — leaders hold, buyers still browse
Returns
Bad9.2%return rate — above 5% kills the launch gate
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
Market size
Bad€11K€11K/yr · 36K searches
Growth
Bad-48.2%90-day search growth — must beat 0% to launch