35
vesa 200x200
Skip itSoft demand (-28.0% this quarter) — this niche doesn't clear our bar today.
Avg price
Great€17.04avg listing price — sweet spot $15–$100
Returns
Good2.2%return rate — above 5% kills the launch gate
Conversion
Good6.2%search→purchase rate — share of searches ending in a sale
Price range
Good€6.78–€27.72cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Brand share
Bad91%top-5 brand share — brand-locked demand
Review moat
Bad24,851.9avg incumbent reviews — the moat a new listing must climb
Market size
Bad€50K€50K/yr · 47K searches
Growth
Bad-28.0%90-day search growth — must beat 0% to launch