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tae dose
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Great9.7%search→purchase rate — share of searches ending in a sale
Returns
Great2.0%return rate — above 5% kills the launch gate
Review moat
Good545.78avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Avg price
Bad€6.88avg listing price — sweet spot $15–$100
Market size
Bad€59K€59K/yr · 89K searches
Growth
Bad-24.0%90-day search growth — must beat 0% to launch
Competition
Bad87%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad€4.85–€10.68cheapest to priciest tracked listing — scored on the share inside $15–$100