22
sony ubp-x800m2
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Good2.5%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Good1,309avg incumbent reviews — the moat a new listing must climb
Avg price
Okay€274.76avg listing price — sweet spot $15–$100
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
Market size
Bad€43K€43K/yr · 11K searches
Competition
Bad91%top-5 click share — a locked-up shelf
Price range
Bad€71.09–€441.76cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-43.6%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand