22
sony bdp-s6700
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Good2.1%return rate — above 5% kills the launch gate
Avg price
Good€148.88avg listing price — sweet spot $15–$100
Review moat
Okay2,146.75avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.6%search→purchase rate — share of searches ending in a sale
Price range
Bad€70.10–€269.55cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-30.3%90-day search growth — must beat 0% to launch
Market size
Bad€15K€15K/yr · 4K searches
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals High Price