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smallrig v mount
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Review moat
Great225.19avg incumbent reviews — the moat a new listing must climb
Avg price
Great€86.74avg listing price — sweet spot $15–$100
Returns
Good2.5%return rate — above 5% kills the launch gate
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay€16.75–€245.09cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-2.7%90-day search growth — must beat 0% to launch
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Market size
Bad€36K€36K/yr · 22K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals High Price