35
s25 plus panzerglas
Skip itA concentrated shelf (top 5 take 91% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible13.0%search→purchase rate — share of searches ending in a sale
Returns
Great1.9%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Okay€11.17avg listing price — sweet spot $15–$100
Price range
Okay€5.52–€18.36cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad92%top-5 brand share — brand-locked demand
Market size
Bad€71K€71K/yr · 48K searches
Review moat
Bad20,274.33avg incumbent reviews — the moat a new listing must climb
Growth
Bad-26.4%90-day search growth — must beat 0% to launch
Competition
Bad91%top-5 click share — a locked-up shelf