38
s25 plus hülle
Skip itSoft demand (-29.4% this quarter) — this niche doesn't clear our bar today.
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Brand share
Good70%top-5 brand share — brands hold most of the demand
Returns
Good2.8%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay€5.78–€22.56cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay€10.59avg listing price — sweet spot $15–$100
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Market size
Bad€79K€79K/yr · 397K searches
Review moat
Bad14,825.9avg incumbent reviews — the moat a new listing must climb
Growth
Bad-29.4%90-day search growth — must beat 0% to launch