50
s24 hülle
Worth a lookShows no brand lock-in (top 5 brands take 54% of clicks), but soft demand (-10.2% this quarter) keeps it on the watch list.
Brand share
Great54%top-5 brand share — no brand owns this niche
Competition
Great37%top-5 click share — an open shelf
Returns
Good2.5%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Good€322K€322K/yr · 1.4M searches
Avg price
Okay€9.71avg listing price — sweet spot $15–$100
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Price range
Okay€5.95–€18.74cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad5,854.66avg incumbent reviews — the moat a new listing must climb
Growth
Bad-10.2%90-day search growth — must beat 0% to launch