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Skip itSoft demand (-69.5% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.4%return rate — above 5% kills the launch gate
Conversion
Great8.1%search→purchase rate — share of searches ending in a sale
Avg price
Good€14.19avg listing price — sweet spot $15–$100
Price range
Good€5.64–€34.12cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good67%top-5 brand share — brands hold most of the demand
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay1,749.67avg incumbent reviews — the moat a new listing must climb
Market size
Bad€64K€64K/yr · 55K searches
Growth
Bad-69.5%90-day search growth — must beat 0% to launch