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Skip itSoft demand (-21.9% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.1%return rate — above 5% kills the launch gate
Conversion
Great9.0%search→purchase rate — share of searches ending in a sale
Brand share
Good62%top-5 brand share — brands hold most of the demand
Review moat
Good1,163.22avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay€11.06avg listing price — sweet spot $15–$100
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Market size
Okay€185K€185K/yr · 185K searches
Price range
Bad€3.05–€18.59cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-21.9%90-day search growth — must beat 0% to launch