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Worth a lookShows searches that convert (14.8% search→purchase), but strong incumbent ratings (4.6★) keeps it on the watch list.
Conversion
Incredible14.8%search→purchase rate — share of searches ending in a sale
Growth
Incredible+138.6%90-day search growth — must beat 0% to launch
Returns
Great1.3%return rate — above 5% kills the launch gate
Review moat
Good626.33avg incumbent reviews — the moat a new listing must climb
Brand share
Good72%top-5 brand share — brands hold most of the demand
Avg price
Okay€9.94avg listing price — sweet spot $15–$100
Price range
Okay€3.71–€18.96cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay€100K€100K/yr · 68K searches
Competition
Bad70%top-5 click share — a locked-up shelf
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality