38
red dot
Skip itBrand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible€34.17avg listing price — sweet spot $15–$100
Price range
Incredible€18.95–€51.64cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good580.07avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Returns
Okay3.4%return rate — above 5% kills the launch gate
Market size
Okay€140K€140K/yr · 390K searches
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Growth
Bad-19.4%90-day search growth — must beat 0% to launch
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
Brand share
Bad96%top-5 brand share — brand-locked demand