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Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Review moat
Great133.13avg incumbent reviews — the moat a new listing must climb
Price range
Great€15.31–€110.07cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Avg price
Great€88.18avg listing price — sweet spot $15–$100
Growth
Okay+10.0%90-day search growth — must beat 0% to launch
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Returns
Okay4.8%return rate — above 5% kills the launch gate
Competition
Bad85%top-5 click share — a locked-up shelf
Market size
Bad€11K€11K/yr · 6K searches
Brand share
Bad100%top-5 brand share — brand-locked demand