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lightning adapter
Worth a lookShows searches that convert (9.7% search→purchase), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Conversion
Great9.7%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Brand share
Good61%top-5 brand share — brands hold most of the demand
Review moat
Good855.59avg incumbent reviews — the moat a new listing must climb
Returns
Good2.5%return rate — above 6% kills the launch gate
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Market size
Good€463K€463K/yr · 800K searches
Growth
Bad-8.9%90-day search growth — must beat 0% to launch
Avg price
Bad€5.99avg listing price — sweet spot $15–$100
Price range
Bad€2.99–€16.64cheapest to priciest tracked listing — scored on the share inside $15–$100