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Brand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.

Market size 20Growth 20Conversion 56Competition 24Returns 63Price range 28Avg price 39Brand share 10Review moat 20Quality gap 21

Returns

Good2.5%

return rate — above 5% kills the launch gate

Conversion

Good4.7%

search→purchase rate — share of searches ending in a sale

Avg price

Okay€10.67

avg listing price — sweet spot $15–$100

Price range

Okay€5.47–€18.72

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Bad71%

top-5 click share — a locked-up shelf

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Market size

Bad€79K

€79K/yr · 158K searches

Growth

Bad-9.1%

90-day search growth — must beat 0% to launch

Review moat

Bad14,046.5

avg incumbent reviews — the moat a new listing must climb

Brand share

Bad96%

top-5 brand share — brand-locked demand

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