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Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Great9.3%search→purchase rate — share of searches ending in a sale
Returns
Good2.4%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Good€12.05avg listing price — sweet spot $15–$100
Price range
Good€4.78–€25.18cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Growth
Bad-2.6%90-day search growth — must beat 0% to launch
Review moat
Bad11,487.81avg incumbent reviews — the moat a new listing must climb
Market size
Bad€52K€52K/yr · 47K searches
Brand share
Bad100%top-5 brand share — brand-locked demand