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Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.8%return rate — above 5% kills the launch gate
Conversion
Good6.0%search→purchase rate — share of searches ending in a sale
Avg price
Good€14.09avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Good€7.24–€23.18cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad73%top-5 click share — a locked-up shelf
Growth
Bad-15.5%90-day search growth — must beat 0% to launch
Review moat
Bad29,912.38avg incumbent reviews — the moat a new listing must climb
Market size
Bad€25K€25K/yr · 29K searches
Brand share
Bad100%top-5 brand share — brand-locked demand