40
iphone 11 panzerglas
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible24.6%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Market size
Good€566K€566K/yr · 396K searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Bad-13.5%90-day search growth — must beat 0% to launch
Avg price
Bad€5.82avg listing price — sweet spot $15–$100
Competition
Bad85%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Review moat
Bad199,241.44avg incumbent reviews — the moat a new listing must climb
Price range
Bad€3.60–€7.32cheapest to priciest tracked listing — scored on the share inside $15–$100