40
hy320
Skip itBrand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.
Avg price
Great€69.89avg listing price — sweet spot $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Price range
Good€44.85–€128.24cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+27.7%90-day search growth — must beat 0% to launch
Review moat
Okay1,537.44avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.5%search→purchase rate — share of searches ending in a sale
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Returns
Bad6.4%return rate — above 5% kills the launch gate
Market size
Bad€41K€41K/yr · 17K searches
Brand share
Bad99%top-5 brand share — brand-locked demand