46
hintergrund ständer
Skip itSoft demand (-1.8% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible€36.06avg listing price — sweet spot $15–$100
Price range
Incredible€15.57–€71.29cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Review moat
Okay2,952.27avg incumbent reviews — the moat a new listing must climb
Market size
Bad€98K€98K/yr · 137K searches
Conversion
Bad2.0%search→purchase rate — share of searches ending in a sale
Returns
Bad5.0%return rate — above 5% kills the launch gate
Growth
Bad-1.8%90-day search growth — must beat 0% to launch
Signals High Returns