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Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.3%return rate — above 5% kills the launch gate
Conversion
Great9.1%search→purchase rate — share of searches ending in a sale
Avg price
Bad€7.80avg listing price — sweet spot $15–$100
Review moat
Bad12,903.5avg incumbent reviews — the moat a new listing must climb
Growth
Bad-13.6%90-day search growth — must beat 0% to launch
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Market size
Bad€46K€46K/yr · 65K searches
Competition
Bad89%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad€5.96–€11.81cheapest to priciest tracked listing — scored on the share inside $15–$100