38
grüffelo tonie
Skip itSoft demand (-39.3% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Avg price
Great€16.77avg listing price — sweet spot $15–$100
Review moat
Great449.94avg incumbent reviews — the moat a new listing must climb
Price range
Good€4.77–€32.09cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.0%search→purchase rate — share of searches ending in a sale
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Market size
Okay€130K€130K/yr · 258K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-39.3%90-day search growth — must beat 0% to launch
Brand share
Bad98%top-5 brand share — brand-locked demand