45
greenscreen
Skip itSoft demand (-24.9% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible€44.72avg listing price — sweet spot $15–$100
Returns
Good2.7%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Review moat
Okay1,582.57avg incumbent reviews — the moat a new listing must climb
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Price range
Okay€7.45–€190.88cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay€202K€202K/yr · 198K searches
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Growth
Bad-24.9%90-day search growth — must beat 0% to launch