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37

greenscreen rollup

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Soft demand (-28.0% this quarter) — this niche doesn't clear our bar today.

Market size 15Growth 11Conversion 31Competition 27Returns 61Price range 47Avg price 80Brand share 42Review moat 84Quality gap 50

Review moat

Great323.47

avg incumbent reviews — the moat a new listing must climb

Avg price

Great€86.68

avg listing price — sweet spot $15–$100

Returns

Good2.6%

return rate — above 5% kills the launch gate

Quality gap

Good4.5★

avg incumbent rating — lower means beatable quality

Price range

Okay€8.36–€190.88

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Okay80%

top-5 brand share — brands hold most of the demand

Conversion

Okay2.5%

search→purchase rate — share of searches ending in a sale

Competition

Okay69%

top-5 click share — leaders hold, buyers still browse

Market size

Bad€59K

€59K/yr · 27K searches

Growth

Bad-28.0%

90-day search growth — must beat 0% to launch

Products