73
gps tracker
Launch itA $2.1M/yr market growing +4.5% this quarter with returns at 1.2% — clears our launch bar.
Quality gap
Incredible3.9★avg incumbent rating — lower means beatable quality
Market size
Incredible€2.1M€2.1M/yr · 3.8M searches
Avg price
Incredible€23.14avg listing price — sweet spot $15–$100
Returns
Great1.2%return rate — above 6% kills the launch gate
Brand share
Great46%top-5 brand share — no brand owns this niche
Competition
Great28%top-5 click share — an open shelf
Price range
Great€4.15–€76.49cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+4.5%90-day search growth — must beat 0% to launch
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale
Review moat
Okay3,844.2avg incumbent reviews — the moat a new listing must climb