41
garmin approach
Skip itBrand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.
Growth
Great+87.8%90-day search growth — must beat 0% to launch
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Review moat
Okay1,866.14avg incumbent reviews — the moat a new listing must climb
Avg price
Okay€229.17avg listing price — sweet spot $15–$100
Returns
Okay4.2%return rate — above 5% kills the launch gate
Market size
Okay€139K€139K/yr · 64K searches
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
Price range
Bad€82.67–€530.74cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad99%top-5 brand share — brand-locked demand
Signals High Price