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er14250
Skip itSoft demand (-33.4% this quarter) — this niche doesn't clear our bar today.
Conversion
Incredible20.4%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Avg price
Okay€9.33avg listing price — sweet spot $15–$100
Market size
Okay€105K€105K/yr · 55K searches
Brand share
Bad90%top-5 brand share — brand-locked demand
Review moat
Bad13,172.21avg incumbent reviews — the moat a new listing must climb
Competition
Bad78%top-5 click share — a locked-up shelf
Price range
Bad€2.98–€17.41cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-33.4%90-day search growth — must beat 0% to launch