53
elfa
Worth a lookShows low returns (0.0%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Quality gap
Incredible3.8★avg incumbent rating — lower means beatable quality
Review moat
Incredible97.24avg incumbent reviews — the moat a new listing must climb
Avg price
Good€13.21avg listing price — sweet spot $15–$100
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Price range
Good€6.92–€24.71cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay€242K€242K/yr · 601K searches
Conversion
Okay3.0%search→purchase rate — share of searches ending in a sale
Growth
Bad-2.7%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals Quality Gap