37
dwarf 3
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Review moat
Great136.86avg incumbent reviews — the moat a new listing must climb
Market size
Good€482K€482K/yr · 69K searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Good+29.7%90-day search growth — must beat 0% to launch
Returns
Okay3.3%return rate — above 5% kills the launch gate
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Avg price
Bad€374.13avg listing price — sweet spot $15–$100
Price range
Bad€67.49–€598.36cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad94%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand