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Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Review moat
Good1,097.89avg incumbent reviews — the moat a new listing must climb
Market size
Good€488K€488K/yr · 140K searches
Growth
Good+22.2%90-day search growth — must beat 0% to launch
Avg price
Okay€198.91avg listing price — sweet spot $15–$100
Returns
Okay3.5%return rate — above 5% kills the launch gate
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Price range
Bad€21.66–€396.89cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad87%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals High Price