54
drehteller
Worth a lookShows no brand lock-in (top 5 brands take 42% of clicks), but soft demand (-33.1% this quarter) keeps it on the watch list.
Brand share
Great42%top-5 brand share — no brand owns this niche
Competition
Good40%top-5 click share — leaders hold, buyers still browse
Review moat
Good541.55avg incumbent reviews — the moat a new listing must climb
Returns
Good2.1%return rate — above 5% kills the launch gate
Price range
Good€4.30–€43.52cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good€13.65avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay€215K€215K/yr · 570K searches
Conversion
Okay2.8%search→purchase rate — share of searches ending in a sale
Growth
Bad-33.1%90-day search growth — must beat 0% to launch