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dac
Skip itSoft demand (-31.2% this quarter) — this niche doesn't clear our bar today.
Avg price
Great€67.86avg listing price — sweet spot $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Good907.09avg incumbent reviews — the moat a new listing must climb
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Price range
Okay€11.47–€262.69cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay€135K€135K/yr · 161K searches
Returns
Bad6.3%return rate — above 5% kills the launch gate
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
Growth
Bad-31.2%90-day search growth — must beat 0% to launch