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dab antenne
Worth a lookShows beatable incumbent ratings (4.0★), but soft demand (-3.8% this quarter) keeps it on the watch list.
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Avg price
Great€17.10avg listing price — sweet spot $15–$100
Price range
Great€6.06–€50.75cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good747.12avg incumbent reviews — the moat a new listing must climb
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Brand share
Good72%top-5 brand share — brands hold most of the demand
Conversion
Okay3.6%search→purchase rate — share of searches ending in a sale
Market size
Okay€204K€204K/yr · 327K searches
Returns
Okay4.2%return rate — above 5% kills the launch gate
Growth
Bad-3.8%90-day search growth — must beat 0% to launch